# Shopify & Ghost Integration + Local SEO Updates 📍

New integrations and SEO improvements: Shopify, Ghost, Local SEO coordinates, and global topic instructions.

**Published on**  
December 01, 2025

**Category:**  
[New features](/content/changelog/categories/new-features/index.html)

**Author:**  
[Daniil Poletaev](/content/changelog/authors/daniil-poletaev/index.html)

Hey there,

Dan here - Founder of [BlogBowl](/content/site-root.html) 👋

Another week, another batch of updates!

I’m still going through all the feedback after the launch - but despite the chaos, this week was pretty productive. Here’s what shipped 👇

## 🛍 **1. Shopify Integration**

A lot of people already have a blog on Shopify and don’t want to switch hosting - totally understandable.

So now you can **publish BlogBowl articles directly to your Shopify store**.

Setup takes about 60 seconds.

👉 Check [tutorial on YouTube](https://www.youtube.com/watch?v=ExlGS6EGd5A)

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## 👻 **2. Ghost Integration**

By popular request - **Ghost is now supported!**

You can automatically push your generated articles into your Ghost blog.

👉 Check [tutorial on YouTube](https://www.youtube.com/watch?v=0YwAJ6MXQ_Y)

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## 📍 **3. Local SEO - Coordinates**

If you’re a local business, you can now add your **location coordinates**.

This helps BlogBowl search Google _as if we were physically in your area_, so your articles become much more accurate and locally relevant.

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## 📝 **4. Global Additional topic Instructions**

Previously, you could add custom instructions per topic.

But if you wanted the same rule across all topics… **you had to copy/paste every time** 🫨

Now there’s a **global instruction setting** - apply your preferences once, and BlogBowl uses them for every topic automatically.

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## 🍳 **What’s Cooking Next**

Oh boy… a lot 😄

1. **BlogBowl API v1** (yes, we actually don’t have one yet)

2. **More integrations** - reply to this email and tell me what you want

3. **A secret move** - people who had a demo may already know 👀

→ estimated timeframe: 2–3 months

4. **MCP integration** - I want this badly

Example that you can ask in Claude:

“ _Write a changelog/newsletter and publish it to BlogBowl automatically._”

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If you have ideas, suggestions, or feature requests - [let me know](mailto:dan@blogbowl.io). I’m always listening.

— Dan  
Founder of [BlogBowl](/content/site-root.html)